Berkshire Innovation Center (BIC) and MassHire Berkshire Workforce Board have released the first video installment of a regional multi-platform marketing campaign aimed at building awareness about career paths in key growth sectors in the Commonwealth which are available here in Berkshire County, including: CleanTech & Renewable Energy, Advanced Manufacturing, Life Sciences, Aerospace & Defense, Software & Engineering, and Healthcare. The slogan “Innovation Lives Right Here” acknowledges that beyond the natural beauty and cultural attractions that the Berkshires are already well known for, there is a long standing tradition of technology and innovation that underpins the regional economy.
As stakeholders in workforce development, the BIC and MassHire intend to utilize the campaign as a building block towards reframing the Berkshires as a hub and destination for technology-driven career opportunities that provide exciting, meaningful work, in addition to the quality of life that the region is already renowned for. “Innovation Lives Right Here” is a broad acknowledgement that technology and innovation are both a part of the region’s rich past, thriving present, and limitless future. The initial campaign content will be distributed via the BIC and MassHire’s digital platforms in partnership with regional companies and affiliates.
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