Innovation Lives
#InTheBerkshires

“Innovation Lives #InTheBerkshires” is a broad acknowledgement that technology and innovation are part of the Berkshire's rich past, thriving present, and limitless future. This campaign is a partnership between BIC Studios and MassHire Berkshire Workforce Board. For more info about career opportunities in Life Sciences, please visit https://www.berkshireinnovationcenter.com/innovationliveshere

“Innovation Lives #InTheBerkshires" is a broad acknowledgement that technology and innovation are part of the Berkshire's rich past, thriving present, and limitless future. This campaign is a partnership between BIC Studios and MassHire Berkshire Workforce Board. For more info about careers in Advanced Manufacturing, please visit https://www.berkshireinnovationcenter.com/innovationliveshere

Berkshire Innovation Center (BIC) and MassHire Berkshire Workforce Board announce a regional multi-platform marketing campaign aimed at building awareness about career paths in key growth sectors in the Commonwealth which are available in Berkshire County, including: CleanTech & Renewable Energy, Advanced Manufacturing, Life Sciences, Aerospace & Defense, Software & Engineering, and Healthcare. The slogan “Innovation Lives Right Here” acknowledges that beyond the natural beauty and cultural attractions that the Berkshires are already well known for, there is a long standing tradition of technology and innovation that underpins the regional economy. As stakeholders in workforce development, the BIC and MassHire intend to utilize the campaign as a building block towards reframing the Berkshires as a hub and destination for technology-driven career opportunities that provide exciting, meaningful work, in addition to the quality of life that the region is already renowned for. “Innovation Lives #InTheBerkshires" is a broad acknowledgement that technology and innovation are both a part of the region’s rich past, thriving present, and limitless future.